By Maverick Martins, Fashion Network
Beauty and wellness firm VLCC is planning to enter international markets by opening training institutes and expects to generate Rs 100 crore (approx $15.5 million) revenue by end of the current financial year.
VLCC will also be expanding domestically by adding 50 training institutes across in the country over the next five years. The company has identified international markets like Canada, Malaysia, Sri Lanka, Kenya, Oman and Bangladesh for opening its training institutes.
Currently, the brand has around 70 institutes in the country and generated revenue of Rs 55 crore for fiscal 2018. It is expecting a 35 percent jump in revenue post expansion and targeting revenue of Rs 100 crore for the current fiscal.
"We will add 50 new institutes in India and also in countries such as Canada, Malaysia, Oman and Srilanka with a target to train approximately 15,000 students," VLCC Group Director Sandeep Ahuja told news agency PTI.
The beauty brand which recently entered into the men’s grooming segment with Ayush Men, a line of male grooming products is also looking at retail expansion in the country.
“VLCC has recently added close to 100 new distributors and is betting on the modern trade across national and regional customers besides giving leverage to the e-commerce. The contribution from e-commerce was close to 15 per cent in FY 2018. Total turnover from personal care category stood at Rs 400 crore in the last financial year”, Ahuja added.
VLCC has 197 wellness centres in India and markets over 169 skincare, haircare, bodycare products.
