By Cassidy Mantor, Fashion Network
Viral e-comm site Fashion Nova has launched a men's line. The site, made popular by Cardi B and Kylie Jenner, is offering a debut collection of 512 men's pieces in a range of styles and colors that are affordably priced.
"With the launch of Fashion Nova Men, the brand is expanding its reach even further, offering men the same variety and affordable options in fast fashion that our Nova Babes have enjoyed," Richard Saghian, CEO and founder of the LA-based company, told Cosmopolitan.
Fashion Nova's men's category includes apparel, footwear and accessories. Men can find tees, button-down shirts, track pants, hoodies, fleece, denim and khakis. Accessories include backpacks, sunglasses, jewelry and sunglasses. In addition to shoes, men can also shop for personal care items including beard oil and grooming products.
Saghian added that the men's "line’s vibe reflects our brand’s ethos – confident, edgy, and a bit risk-taking.”
Fashion Nova was initially popularized through Instagram, with celebrities Cardi B and Kylie Jenner introducing its products in their feeds. The company sells online as well as through five retail locations in Southern California. Women's categories include swim, lingerie, accessories and plus size.
The new men's line is available now. All items are affordably priced from $8 sunglasses to a $100 embellished jacket.
