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| © C4X Discovery Scientists will be able to reach out and touch the molecules virtually | 
By Edward Kiernan and Nell Lewis, CNN
The same technology that's revolutionizing video games is being used  to develop new drugs and fight some of the world's deadliest diseases.
Chemists at C4X Discovery are using the virtual reality technology behind popular game Fortnite  to visualize the structure of complex molecules. The tool, called  4Sight, has already been used to create a drug that is now in  development to treat addiction.
Biochemists are also using the technology to develop drugs to tackle other diseases, such as cancer and Parkinson's.
Visualizing molecules
Scientists  traditionally used physical models to visualize drugs. But 4Sight  allows drug developers to grab hold of virtual molecules and see how  they move and respond to stimuli. 
The key to drug design is  finding the right shape for the molecule to fit inside the targeted  protein pocket. If you get the wrong shape, the molecule could fail to  attach or even lodge in a different pocket, causing side effects.

"Moving  molecules around that are very complicated is so much easier by  grabbing them than by trying to use a mouse on a keyboard," says Craig  Fox, chief scientific officer at C4X Discovery.
The company claims  that the technology could help to reduce the margin of error during the  drug discovery process and enable scientists in different locations to  work on drug models in the same virtual room.
"It takes about 10  to 12 years to take a drug from the concept to the market," says Fox.  "It's often described as trying to find a needle in a haystack."
It's  also exceedingly expensive. It costs $2.6 billion on average to develop  a new prescription medicine that gains market approval, according to  the Tufts Center for Study of Drug Development.
Gamification
Anything  that helps speed up the development process and make it less laborious  for scientists is welcome. That's why C4X Discovery hired former video  game developer Phil Muwunga for the job of lead coder.
"The  software is the same as a game," says Muwunga, "we have a user base,  we're trying to get them to do tasks over and over again. And we're  trying to do it in a fun and intuitive fashion."
4Sight enables  scientists to visualize the unique 4-D data (measuring space and time as  well as length, width and depth) that C4X Discovery has accumulated on  small drug molecules. 
"We are making a scientific tool that  scientists will use to improve their daily lives," says Muwunga. "That  being said I am from the games industry and I do treat this as a game —  people interact with it in the same way." 
Other applications
Virtual reality has shown its potential in other areas of health care. 
It's been used as a tool for medical training,  with students learning about the human anatomy through simulation.  Surgeons can use it to prepare for complicated surgeries, and it's even  been used as a tool for pain relief.
The global market for artificial and virtual reality in health care is projected to reach $5.1 billion by 2025, according to a 2017 report by Grand View Research.

The biggest pharma companies recognize potential of virtual reality tools. Novartis is using them in the drug design process, and Pfizer has experimented with applications from clinical trial design to manufacturing.
"We  believe immersive technologies can in the future provide cognitive  behavioral assistance and even telehealth," says Jim Mangione, Pfizer's  director of emerging technologies.

 
							     
							     
							     
							     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

